Today the group here in London set off for the NFL London headquarters to meet with David Tossell, who is currently the NFL Director of Public Affairs for Europe. The question that many of us had on our minds was whether an NFL team could ever be based in London. For various reasons we did not think that the UK would ever be able to support a competitive NFL team. We were very interested to hear from someone like David and see whether he thought it would ever be possible to bring a team here.
Dressed in shirts and ties or dresses, we boarded the tube and were at the NFL London headquarters in under ten minutes, which was much shorter than our journey to Kingston University the day before. We met in the lobby and then took the lift (elevator) up to the NFL offices, which to an NFL fan, as most of us are, was absolutely amazing. There were team helmets, jerseys, and pictures everywhere in the offices. It felt like we were in an NFL museum. Our meeting was in a big conference room where we all sat around a big table and listened to David talk about the history of the NFL in London. He began by talking about the timeline of football in Europe and how over time fans in the UK have become more and more interested in the NFL. For example, he talked about the first game that came to London in 2007 when the Giants played the Dolphins, and how horrible the field and game were. However he said that it sparked an interest from fans here that has grown so much since then that at Tottenham Spurs’ new Stadium they actually built a football field under the soccer pitch for NFL teams to play on. In addition to the field, the NFL now plays at least four games a year in London, all of which have had huge turnouts from fans. David estimated that there are around four million loyal NFL supporters in the UK right now! However, he did not seem incredibly optimistic that a team would ever be coming to London. With too many unknowns such as the time difference and whether players would want to play in London, it would be hard to guarantee the success of a new team coming.
We found all of this information very interesting. Before the talk with David we assumed that there was little to no fan support in the UK at all. On the other hand our concerns about the player interest and time difference were also some of the major concerns that David had. Therefore after the talk while we realize that there is a large enough fan base here to support a team, we are still not convinced that an NFL franchise will be based in London in the near future.
The trip was one of the best we have been on yet. Seeing a major sport league’s international office was an experience that we will never forget.